Open until 15/05/2025

Strategic communication for companies

In collaboration with

INNDUX

Start
Start
Santander X
Santander X

For

Businesses/SMEs and Startups/scaleups from any country of residence.

Duration

5 teaching hours, which you can do at your own pace.

Available languages

Spanish, English and Portuguese.

Certificate

Upon completing the course, you will receive a certificate of completion.

About the course

Discover how to enhance the impact of your company's messages to achieve a greater media presence and avoid a reputational crisis. Learn the keys to interact properly with the media and press offices, as well as how to successfully manage a communication crisis.

Santander Open Academy

Qué aprenderás

  1. You will learn how to manage your company's business communication, both internally and externally, and you will learn innovative strategies such as employee branding and storytelling.
  2. You will have the keys to write impact content and build your own story. From a good press release to the development of a crisis communication plan.
  3. You will develop skills to successfully interact with the media and communication agencies, as well as to influence in strategic environments. Knowing the importance of the DIRCOM figure or how communication offices and lobbies work will help your messages reach more people.
  4. You will enhance the impact of your company's messages, its presence in the media and learn how to avoid a reputational crisis.
Santander Open Academy

We solve your doubts

No, we currently only have provision for one licence per company.

The course is completely free and it is fully funded by Santander.

We recommend that you access the course on a laptop or a desktop computer, although you will also be able to access it on a mobile device (tablet / phone). You will require an internet connection to access the content as it is not possible to download or review it offline.

When you have finished the course, you will receive a certificate by email which you can download and save.

When you have finished the course, you will receive a certificate by email which you can download and save.

Online classes are on demand and can be completed at your own pace.