Open until 31/12/2024

Growth strategies for your business: Diversification and sales

Santander X

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Santander Open Academy
Santander Open Academy

For

SMEs from any country of residence

Duration

6 teaching hours, which you can do at your own pace

Available languages

Spanish, English, Portuguese

Certificate

Upon completing the course, you will receive a certificate of completion

About the course

This programme will provide you with the knowledge you need to consolidate your market position and expand your reach. Topics you will cover include: creating new lines of business; creating a roadmap for your product launch and evolution; and diversifying your business. Additionally, B2B sales, B2C sales, how to generate revenue and make your product scalable.

Santander Open Academy

What you will learn

The learning objectives of this programme are:

  1. Consolidate market position and expanded reach: Acquire the knowledge and skills necessary to strengthen your current market position and expand the company's presence.
  2. Create new lines of business: Learn effective strategies to identify business opportunities and diversify the company's operations by creating new lines of products or services.
  3. Create a product launch and evolution roadmap: Develop a detailed, strategic plan for the successful launch of new products into the market, as well as for their continuous evolution and improvement.
  4. Diversify the business: Understand how to diversify revenue sources and business activities to reduce risk and increase the financial stability of the company.
  5. How to use ESG as a sales lever: Learn how to integrate environmental, social and governance (ESG) criteria into your business and marketing strategy to increase customer attraction and enhance the company's reputation.
  6. B2B sales and B2C sales: Develop skills to effectively sell to both business customers (B2B) and end consumers (B2C). Gain an understanding of the differences and key strategies required for each segment.
  7. How to generate revenue and scale your product: Learn strategies and tactics to increase  company revenue and scale the product or service.
Santander Open Academy

We resolve your questions

No, we currently only have provision for one licence per company.

The course is completely free and it is fully funded by Santander.

We recommend that you access the course on a laptop or a desktop computer, although you will also be able to access it on a mobile device (tablet / phone). You will require an internet connection to access the content as it is not possible to download or review it offline.

When you have finished the course, you will receive a certificate by email which you can download and save.

When you have finished the course, you will receive a certificate by email which you can download and save.

Online classes are on demand and can be completed at your own pace.