Open until 31/12/2024

Digital Marketing for your business

In collaboration with:

IE - Instituto de Empresa University

Start
Start
Santander Open Academy
Santander Open Academy

For

SMEs, Startups and Scaleups from any country of residence

Duration

4 teaching hours, which you can do at your own pace

Available languages

Spanish, English, Portuguese

Certificate

Upon completing the course, you will receive a certificate of completion

About the course

This course will help you understand the importance of search engine optimisation (SEO) in today's digital environment. You will learn the key concepts of SEO and SEM (search engine marketing), as well as how to create effective web content to attract and retain customers. The course will also delve into the world of tracking and how you can monitor the progress of your customers through a CRM (customer relationship management) tool. 

Santander Open Academy

What you will learn

The learning objectives of the course are: 

  1. To understand the importance of search engine optimisation (SEO): learn why SEO is crucial for the success of an SME in today's digital environment.
  2. Master the concepts of SEO and SEM: To understand in depth what SEO and SEM (search engine marketing) are and how to apply these strategies to improve online visibility and attract qualified traffic to your website.
  3. To create effective web content: Learn how to create relevant, attractive and search engine optimised web content to increase your company's visibility and convert visitors into customers.
  4. How to use a CRM tool for customer tracking: Become familiar with the use of a CRM (customer relationship management) tool to effectively monitor and manage customer interactions, from customer acquisition to customer loyalty.
Santander Open Academy

We resolve your questions

No, we currently only have provision for one licence per company.

The course is completely free and it is fully funded by Santander.

We recommend that you access the course on a laptop or a desktop computer, although you will also be able to access it on a mobile device (tablet / phone). You will require an internet connection to access the content as it is not possible to download or review it offline.

When you have finished the course, you will receive a certificate by email which you can download and save.

When you have finished the course, you will receive a certificate by email which you can download and save.

Online classes are on demand and can be completed at your own pace.